I am driven to create aesthetically beautiful performance apparel across the swim, lingerie and activewear markets. Commercially aware, I lead the creation of ranges from concept through to production. How a garment fits, looks, feels and is produced fuels my design process and I bring a wealth of experience with me into any project. Working creatively from concept to production, I bring trend, colour, print and specialist fabrics together to create collections with robust identity that are beautifully fit for purpose.
My own love of movement informs my design process. I love cold water swimming and can be found in the sea most days. It inspires me to create products that empower the wearer to feel both beautiful and strong, while also ensuring the best functional and technical elements have been included in the product design.
I’m passionate about print and how it can be used to contour the body, and am hugely interested in architecture, abstract art, shipping containers, nature and photography, and am always finding patterns in how things fall together.
